OpenSwap

Google Analytics alternatives

3 projects that cover part or all of what Google Analytics does. 3 of them have an open-source core; 0 are source-available; 0 need a human license read.

Pl. 01
OPEN SOURCE

Matomo

replaces Google Analytics

GPL-3.0 (OSI-approved, whole repository)

★ 22kunratedpush 2026-11-10

Pl. 03
OPEN SOURCE

Umami

replaces Google Analytics

MIT (OSI-approved, whole repository)

★ 40k●●○○○push 2026-11-10

What does it cost?

Google Analytics price: Free (GA4 standard plan). GA4 standard is free ($0); Analytics 360 is quote-only (reported from about $50,000/yr). Corroborated from third-party reads of Google pages. Source: vendor pricing page, checked 2026-11-10. Vendor site: Google Analytics site. Put your plan's price into the estimator below if it differs.

Example values: replace every number with your own. SaaS price prefilled from Google Analytics pricing, checked 2026-11-10; the other numbers are examples.

Self-hosting costs about $1,620 a year more for 20 seats: SaaS $0 vs self-host $1,620 (server $144, backups $36, admin time $1,440). No break-even point: the SaaS price entered is $0.

Functions differ: an open-source tool rarely matches every Google Analytics feature. Self-hosting means you handle updates, backups and security. Sponsored plate: none yet. Advertise.