"Empowering People Ethically 🚀 — Matomo is hiring! Join us → https://matomo.org/jobs Matomo is the leading open-source alternative to Google Analytics, giving you complete control and built-in privacy. Easily collect, visualise, and analyse data from websites & apps. Star us on GitHub ⭐️ – Pull Requests welcome! "
Self-host vs Google Analytics
Self-hosting costs about $1,620 a year more for 20 seats: SaaS $0 vs self-host $1,620 (server $144, backups $36, admin time $1,440). No break-even point: the SaaS price entered is $0.
Admin hours start from our guess for difficulty unrated and are yours to edit. Google Analytics price: Free (GA4 standard plan). GA4 standard is free ($0); Analytics 360 is quote-only (reported from about $50,000/yr). Corroborated from third-party reads of Google pages. Source: vendor pricing page, checked 2026-11-10.
