OpenSwap
Specimen · plausible/analytics
OPEN SOURCE

Plausible

Replaces Google Analytics

License stamp
Open source. AGPL-3.0 (OSI-approved, whole repository)
GitHub says
AGPL-3.0
Self-host difficulty
unrated No docker-compose file at the repository root, so we do not score it.
Activity
★ 29,809 stars · last push 2026-11-10 · checked 2026-11-10
Repository
github.com/plausible/analytics
GitHub description
"Open source, privacy-first web analytics. Lightweight, cookie-free Google Analytics alternative. Self-hosted or cloud."

Self-host vs Google Analytics

Example values: replace every number with your own. SaaS price prefilled from Google Analytics pricing, checked 2026-11-10; the other numbers are examples.

Self-hosting costs about $1,620 a year more for 20 seats: SaaS $0 vs self-host $1,620 (server $144, backups $36, admin time $1,440). No break-even point: the SaaS price entered is $0.

Admin hours start from our guess for difficulty unrated and are yours to edit. Google Analytics price: Free (GA4 standard plan). GA4 standard is free ($0); Analytics 360 is quote-only (reported from about $50,000/yr). Corroborated from third-party reads of Google pages. Source: vendor pricing page, checked 2026-11-10.

Other Google Analytics alternatives

Pl. 01
OPEN SOURCE

Matomo

replaces Google Analytics

GPL-3.0 (OSI-approved, whole repository)

★ 22kunratedpush 2026-11-10

Pl. 02
OPEN SOURCE

Umami

replaces Google Analytics

MIT (OSI-approved, whole repository)

★ 40k●●○○○push 2026-11-10