"Umami is a privacy-first web and product analytics platform. Traffic, campaigns, behavior, conversions, and revenue in one place. No cookies, no surveillance, self-hosted or in the cloud."
Self-host vs Google Analytics
Self-hosting costs about $1,140 a year more for 20 seats: SaaS $0 vs self-host $1,140 (server $144, backups $36, admin time $960). No break-even point: the SaaS price entered is $0.
Admin hours start from our guess for difficulty 2 and are yours to edit. Google Analytics price: Free (GA4 standard plan). GA4 standard is free ($0); Analytics 360 is quote-only (reported from about $50,000/yr). Corroborated from third-party reads of Google pages. Source: vendor pricing page, checked 2026-11-10.
